Portrait of Alexandra Ni
(Photo © 2016 Pargev Aydinyan)

The Alexandra Ni label was registered in 2012 in Germany. Briefly after, the website was launched purely as an online portfolio of work. It took about two years to transition from a portfolio to a more business format as demand for the Alexandra Ni label was growing and it became clear to me that it had to be taken to the next level.

Alexandra Ni is a womenswear label that creates timeless clothing for a contemporary woman. It may be defined as urban chic, or formulated as “European aesthetics and Asian sensibilities”. It is edgy but elegant, sensual but obvious, daring but feminine.


Alexandra Ni was born and raised in the South of Soviet Kazakhstan.  Like a lot of girls, as a child, she very much enjoyed designing her dolls’ dresses and their houses, in which she took more pleasure than in playing with dolls. As a kid, she always wanted to be a “couturier” or fashion designer.

As a teenager, she started designing her own clothes, which her mother, a great dressmaker, would sew for her.  Her first project was the dress she designed for her high school graduation party.  She remembers spending hours in the town library researching cuts, looks, and colors. It was a long dress with a silky blue skirt with large flowers and a peach color sleeveless top with a floral pattern woven into the fabric. The straps were also a sequence of flowers of different colors made out of beads that she made herself. Looking back, she realizes even then that she loved clean lines.  The power was all in the details.

After life took her many places and she learned many things both through a formal education and life itself, she found herself in Berlin studying fashion design and learning pattern-making and sewing. It is through these experiences that she expresses the uniqueness in her designs at the Alexandra Ni label.

Target Audience

Her designs and concepts are certainly conceived with an idea of a playful, confident, sophisticated, feminine, sensual woman in mind. She loves beauty and praises female beauty.  Her designs span between women ages 25-70. They can be professionals or housewives, single or married. This is the unifying factor. My clientele is international and very diverse in age and occupation.  It ranges from Moscow to Paris to Jacksonville and her clientele includes bankers, mothers, artists, and the various other professions..

spring summer 2013 look 1 back silk cocktail dress open back(Photo © 2016 Brian Moilanen)

St. Augustine Fashion Week

The Alexandra Ni line will be all black. It was conceived as a capsule collection which is a collection that provides a complete wardrobe of must-have items. However, during the creative process it took a slight turn from this utilitarian aspect to a more artistic one.

Alexandra was inspired by opposite textures, modern architecture, natural stone, Tokyo winter in the 70s, and Kubricks’s Space Odyssey.

Some pieces that will be shown at St. Augustine Fashion Week:

  1. A sheer see-through evening gown with a butterfly print.
  2. Skinny high-waisted trousers with sculptural seams on sides paired with a top with a geometrical bust in velvet.

IMG_2475-1-A(Photo © 2016 Ignacio Santos)

Influences in the World of Fashion

Some of Alexandra’s influences are Hussein Chalayan, Haider Ackermann, Martin Margiela, Stella McCartney, Madame Gres, Vivienne Westwood, Yohji Yamamoto, and Alexander McQueen..

AnnaGreenCoat_htp8q3(Photo © 2016 Seth Langner)

The Future

Alexandra see the future of her label as creating the same limited edition timeless clothing of unique design from natural fabrics made locally – but on a bigger scale, and most likely, I will have a menswear line as well.  She also likes the prospect of saving forests in Yucatan or building schools and teaching in Africa. She likes either perspective, hopefully she will get the opportunity to do both in her lifetime.