For the past 18 years, the color experts at Pantone have selected a “color of the year.” And once they announce it, it’s common to see that color everywhere, from the paint aisle at the hardware store to the runways in Milan.

The 2018 color of the year is “ultra violet” (or, if you speak Pantone, 18-3838) — and frankly, we’re obsessed. This blue-based purple is vibrant, enchanting, and it looks great on everyone! Here are some tips for adding ultra violet to your look:

Accessorize in Ultra Violet


Ultra violet is one of the bolder Pantone colors of the year. Because of this, many people may struggle with adding the color to their wardrobe. After all, if you wear all black all the time, where is there room for purple?

Here’s the thing: you don’t have to use too much! Just a dab of ultra violet can add some life and color to any look. Find yourself a crossbody purse or some jewelry in the Pantone shade and you’ll be rocking this color trend like a pro.

Play With Purple

If you look into the average person’s closet, you’re probably going to see a lot of neutral tones. Black, white, brown — at some point, we all decided that playing it safe was our favorite style.

But we want you to remember how you dressed as a kid: all that color; fun, funky patterns; cozy textures. If you ask us, that’s the attitude you should take with the Pantone color of the year. Look for casual camis, striped socks, maybe even a faux fur coat, and inject your closet with some youthful fun! 

Make a Splash with Office Outfits

Ok, you’ve got your accessories and tees. You’re ready to sport some ultra violet on the weekend — but what about when Monday rolls around? Believe it or not, you can wear the Pantone color of the year to work and turn the office on its head!

How do you make ultra violet work appropriate? Pair your favorite blouse (ideally in a lighter shade like white or cream) with a pair of pants in this vibrant color. This will brighten up your look and make a long day at the office just a little more enjoyable!

 Slay with Every Step


Let’s say you don’t want to wear a garment in ultra violet, or even a piece of statement jewelry. If you still want to add that pop of color to your look, all you have to do is take that first step! A bold pump or pair of boots is a great way to punch up a minimalist look.

Plenty of shoe designers are adding ultra violet to their color palettes (it is the color of the year), so you can find the color in a variety of styles and textures, from patent leather heels to lush velvet booties.

 Rock That Royal Color

So far, we’ve talked about how you can wear ultra violet accessories, tops, bottoms, and shoes — but why not wear it all? If you wrap yourself up in this royal color from head to toe, you can make a statement anywhere you go!

This is a look we’ve seen on the runway since Pantone named their color of the year. Ultra violet has appeared on slinky lace dresses, cozy sweater dresses, chic jumpsuits, and so much more. Find a look that suits you best, and make sure you wear it like the queen you are!

Ultra violet is a stunning color that you can wear all year long… and you should! Make sure to add it to your closet today — after all, it won’t be long before 2019 (and a new color) arrives.

Author Bio: Jessie Nuñez has been a fashion consultant for the past decade, helping everyone from celebrities to her kids feel comfortable in their own skin. When she’s not creating lookbooks, she enjoys hiking around the Hollywood hills with her husband and yellow lab, Scout.