Before creating the House of Chanel, Coco was Gabrielle. A rebel at heart…passionate and free. Of course, she is the inspiration for the luminous floral fragrance: GABRIELLE CHANEL.

I.     Background

For fifteen years, Chanel had not release a new fragrance. So when word got out that Chanel was launching a new fragrance, expectations were sky high for its new release.  The launch of Chanel’s new fragrance, named Gabrielle, marked the beginning of a new era in Chanel’s perfume history.  Actress Kristen Stewart is the face of the perfume, embodying the female rebel at heart that the scent captures.  The fragrance’s namesake was something of a rebel herself: Gabrielle “Coco” Chanel.

II.     The Inspiration

III.     Composition

Floral Scent

Olivier Polge crafted this Eau de Parfum as an imaginary flower — a radiant and sparkling, purely feminine Chanel blossom based on a bouquet of four white flowers: a rich, enveloping heart of exotic Jasmine shimmers with the fruity green notes of Ylang-Ylang, while fresh and sparkling Orange Blossom shines through, offering a glimpse of Grasse Tuberose captured at its finest. Four points of light that recall the four corners of the bottle.

IV.     Design

Chanel Gabrielle Fragrance

The fragrance appears to be suspended weightlessly within the striking, square bottle crafted of ultra-thin glass, as the four transparent sides fade into the background to let the light shine through. The label and the stopper have the same shape and indefinable lamé colour, a delicate balance between gold and silver, and the interior is warmed with an even more resplendent gold. Nestled in an imprint of its silhouette, the bottle is carefully protected by a precious interior sleeve.