I would like to introduce Allison Soro who is from Monaco. I interviewed her as part of the “Women of Style” series. Allison has been an Instagram influencer for several years and has amassed quite a following. She is creative, professional, assertive, and has a genuine love for fashion! She also has a very pleasant disposition which, no doubt, led to her many collaborations. For more information, check out the in depth interview below and then visit Allison’s Instagram.
1, Hi Allison! Please describe your Instagram and what your motivations were for starting such an awesome endeavor.
I started my career as an influencer at the end of 2016. I was always passionate about social media and already received impressive social media attention when I first set up my Instagram account two to three years before then. My Instagram today is @allisoro and it is mainly fashion, beauty and lifestyle niches. I like to create a good mix of all, but still maintain a coherent strategy and structure of my profile.
I admire designers. They are artists and I want other people to be able to feel the love I have for fashion. I also want to share what I know in ways that help other fashion lovers.
2. What type of person is your Instagram geared to reach? Who is your ideal audience? Who would you like to help with your articles and advice?
The people I want to reach are fashion lovers. My ideal audience is both male and female ranging in age from 15 to 35. I enjoy helping people combine clothes to not only look great, but to look effortlessly stylish.
3. What other influencers/blogs/YouTubers inspire you?
Danielle Bernstein inspires me on Instagram for her work ethic. I’m inspired by Valeria Lipovetzky on YouTube for being such a super mum that can still have it together.
4. How do you balance life and your Instagram?
This is my work as well as my hobby, so I do not consider it a super stressful job. I do have times though where I have so many projects going on at the same time that I get a somewhat anxious due to my perfectionist traits.
However, the one thing that helps me when I’m feeling stressed is to exercise. It’s the best way to make me feel good about myself and to relax. I put 100% of my time into my work and know I will be rewarded.
When I travel, I try to take a friend with me so I can combine my social life and work. When a shoot is finished, I can then go dining or enjoy the rest of the day in good company.
5. What are your goals/dreams/ambitions for your Instagram and yourself?
I would like to increase my number of followers, go forward successfully with my work projects, and collaborate with brands and people that I always look up to.
6. Who is your favorite style icon?
My favorite style icon is Olivia Palermo. She is very unique and sophisticated, and I can identify with her sense of style. We are both really feminine and like to mix and match basic pieces with appropriate accessories.
7. What is the best piece of advice that you have ever been given?
I was really fortunate to have incredibly supporting people around me. If I had to choose one piece of advice it would be: One day is worth two tomorrows.
8. How would you best describe your style?
Feminine, classy, fun, and full of accessories.
9. Describe your background?
I am a graduate with a business degree from the International University of Monaco. I worked a few years in London which I loved. While there, I took a course in Digital Marketing Strategy at the London College of Communications. When I started to grow my audience, I decided to dedicate myself full-time to being an influencer and fashion blogger. Since then, I have not looked back.
10. Since starting your Instagram, what have been some of your greatest achievements?
My page represents all of my work so when I go through it I am just proud of how far I have come plus being featured in a wide range of magazines is certainly one of the greater achievements.
11. What are your future plans for your Instagram?
My future plans for my Instagram account is to increase my numbers whether it’s likes, comments, or followers.
12. What advice would you give up-and-coming fashion bloggers who are just starting out?
Research, research, research. Go online because all the knowledge that you need is there. Sign up to different blogger programs and start getting ready to do a lot of gifting campaigns. Learn how to study your account before asking to get paid for your work. You just have to keep going and never give up.
13. What advice would you give women who seek to become more fashionable or stylish?
Wear what makes you feel powerful and confident, Play around with clothes until you find what represents you the most. Always accessorize whether it is a bag, earrings, or necklace. An accessory can take a dull outfit and make it look WOW.
