Rinna Beauty has been designated as cruelty free by one of the cosmetics industry’s most vocal advocates for eliminating animal testing, Cruelty Free Kitty. Earning this distinction is very important for Rinna Beauty, given its founding as a brand the supports inclusivity, empowerment, clean products, and of the highest ethical standards. The Cruelty Free Kitty criteria confirms that any final product under the Rinna Beauty label has not been tested on animals, does not contain ingredients of animal origin, is not sold in countries requiring animal testing, and neither the suppliers, nor any third parties, test on animals.
“In creating Rinna Beauty, my guiding principle was that it be respectful of humanity, life of all forms and the world we live in,” says founder Lisa Rinna. “I love animals and I knew I could make a difference by ensuring that this brand would take the high road in the development and testing of our products. For me that’s a non-negotiable.”
“The market for cruelty free cosmetics has grown exponentially in the last decade, as clients have greater social awareness and care about the origin and ethical impact that these products have,” says Cheryl Krakow of SEL Beauty, which distributes Rinna Beauty. “It is a point of differentiation, and it is a deciding factor for consumers as they seek quality in tandem with responsibly produced cosmetics.”
Since its debut in 2020, Rinna Beauty has become a sensation and the talk of the beauty industry for the formulas and textures of its lip products. As Lisa Rinna is iconic for her lips, she has proved to be the authoritative voice in lip beauty as the brand has launched several successful lip kits and lip enhancers.
Rinna Beauty formulas are 100% vegan, gluten-free, cruelty free, and absent of parabens, sulfates, and phthalates.
The full line can be found at www.rinnabeauty.com