In a joint announcement, sister-brands Daphne Newman and The Afterwhite unveiled the next chapter in their brand evolution. The Afterwhite is stepping into the spotlight, and acclaimed bridal studio Daphne Newman is joining its curated edit as a featured designer. The transition represents a necessary, exciting business shift in support of growing market demand and entrepreneurial fulfilment for the brand’s founders, Daphne Newman and
daughter Raquelle Kilotaitis. Notably, the move is intended to honour Daphne Newman as the generational roots that have enabled The Afterwhite’s success.
Kilotaitis shared: “When my mother launched Daphne Newman in 2016, she believed wholeheartedly in the stories her meticulously crafted robes and veils would inspire. Little did she know, her designs would become a celebrated and enduring namesake in contemporary bridal fashion – or, that her distinct intentionality and integrity would inspire my own perspective, and endeavours thereafter.”
The Afterwhite was founded to deliver on runway calibre, yet affordable bridalwear options–a gap Kilotaitis witnessed during her 15 years in the industry. She founded The Afterwhite in 2020 as a one-stop style precursor for chic, bride-to-be looks. Meanwhile, as a successful business-builder, artist and visionary, my mother was ready to move behind-the-scenes in Daphne Newman.
Through The Afterwhite, Daphne Newman will continue to deliver the impeccable quality and style brides covet. Brides can expect RTW luxurious veils, bridal robes and a small edit of hair accessories.
With expertise as not only a curator, but a manufacturer and designer, The Afterwhite is uniquely positioned to deliver a new standard of knowledge and experience to its brides and designers. Other notable designers available through The Afterwhite include retrofete, Shona Joy, Charo Ruiz and Rococo Sand.
The brand is set to democratize chic bridal style, with intuitive and easeful selection for the unconventional woman. Brides can experience The Afterwhite through its e-commerce experience at theafterwhite.com, and a Calgary-based brick-and-mortar destination is on the horizon.
For more information on the evolution of Daphne Newman and The Afterwhite, please visit this website.