Rinna Beauty is releasing three additional colors to the current line of its massively successful “Larger Than Life” Lip Plumper lip glosses. The new product category, released in March, tickled the fancy of beauty fanatics eager to emulate Lisa Rinna’s fuller lip look. The revolutionary vegan formula is notable for its plumping power, smooth texture, and absence of burning sensation. Expansion colors include Purple Pucker (a soft purple), All That Glitters (a sexy iridescent), and Jet Setter (a mocha mauve).
“I’ve always called myself the lip pioneer, and our plumping glosses are a way to give everyone a way to wear this style. Everyone wants the fuller lip look as we’ve rediscovered how to have fun with our lips after shedding the masks. It’s fun, it’s sexy, and easy as a swipe,” says creator Lisa Rinna.
Rinna Beauty’s “Larger than Life” Lip Plumping Glosses can be used daily, and the effects are cumulative with consistent use. The proprietary composition increases lip volume and moisture while decreasing lip lines. They are scent-free, taste-free, paraben-free, phthalate free, gluten free and vegan. The plumping glosses also contain no animal collagen, and like all Rinna Beauty products, have been deemed cruelty-free by Cruelty Free Kitty. Additionally, the Lip Plumpers blend vegan collagen peptides, hyaluronic acid, and Vitamin E, while sensory botanicals impart a cooling sensation. Silky emollients fill in lip lines and smooth the texture, and antioxidants shield against environmental stressors. All of the ingredients work harmoniously to produce distinctly fuller and visibly voluminous lips with each application and do double duty in providing care for lips by preserving and protecting them with this groundbreaking formula.
Rinna Beauty launched in 2020 to immense editorial acclaim and instant e-commerce success with its Lip Icon lip kit series, renown for the quality formulas of lipsticks, lip liners, and glosses. The line is gender inclusive and social media friendly, garnering massive followings thanks to creator Lisa Rinna’s visually impactful photos and playful personality. Daughter Amelia partnered with her mom in 2021 on the namesake Amelia lip kit, which became an immediate bestseller, and was followed by their Showstopper kit earlier this year.
The “Larger Than Life” lip plumpers and the full Rinna Beauty line is available at www.rinnabeauty.com
