• Brides in Florida are loving wedding dresses rhinestones the most in comparison to any other style of dress
  • A one-shoulder dress is the most popular style of wedding dress in the US, with five states searching for it more than any other style of dress
  • The second most popular style of wedding dress, with four states searching for it, is a rhinestoned dress

New research has revealed what each state looks for most when buying a wedding dress, with one-shoulder dresses proving to be the most popular, with five states searching for the style over any other factor in a wedding dress.

The research conducted by Planner at Heart (planneratheart.com) analyzed Google Trends data to establish the most Googled wedding dress styles in each American state in the past 12 months.

One Shoulder

The analysis revealed that one shoulder wedding dresses had the highest number of states searching for it the most, with a total of five American states, including California, Michigan, Nevada, New Hampshire, and New Jersey. The one-shoulder neckline trend has been seen at award shows, ceremonies, and all over Instagram over the past few years – the effortless and sexy silhouette is one that many brides are eager to incorporate into their big-day dress.


Wedding dresses incorporating rhinestones are the second most popular wedding dress style. Four states searched for the style more than any other type of dress, including Florida, Ohio, South Carolina, and Illinois. One of the most memorable celebrity wedding dresses displaying rhinestones was worn by Sophie Turner at her wedding to Joe Jonas in 2019. The Louis Vuitton gown, covered in rhinestone embellishments, was designed by Nicholas Ghesquière and left a lasting impression on fans on Instagram with the first official wedding photo Sophie shared to her 14.8 million Instagram followers gained 6.7 million likes.

The following four types of wedding dresses remained the most searched for styles across three states – putting them in joint third place:


 Chiffon wedding dresses are the third most searched for wedding dress style; the states searching most for chiffon wedding dresses include Idaho, Maine, and New Mexico. A chiffon dress will forever remain a classic go-to for any bride as the fabric is lightweight, keeping it ideal for weddings being held in warmer climates.


Crêpe wedding dresses create a sleek yet striking look that remains at the forefront of many brides’ minds when choosing a dress. Minnesota, Nebraska, and Oregon are the states searching the most for a Crêpe wedding dress.


Silk wedding dresses have dominated bridal wear for decades due to their versatility and ease of wear. The breathable and flowy fabric works for any climate because it can both cool and warm the skin simultaneously, making it the perfect choice for either a summer or winter wedding. The states searching most for silk-style wedding dresses are Alaska, Arkansas, and Delaware.

 Wrap Style

A Wrap style wedding dress is the most searched for dress style in Mississippi, Missouri, and New York. The sophisticated, playful, and effortless dress style has been a staple in bridal stores worldwide for decades and will remain a staple for years to come.


The other style of wedding dress that showed the most popular across two states in the US is the simple yet effective slip dress, with its popularity in searches across Arizona and Kentucky. Puff sleeve dresses come out on top in Louisiana and Washington, and in North Dakota and Wisconsin, a satin dress was the most searched for style. Cream dresses remained the most searched for type of wedding dress in Kansas and Oklahoma.

The styles that were favoured across America and remained the most popular in one state each were bustle in Alabama, halterneck in Colorado and bustier in Connecticut.

Backless dresses are increasingly popular in Hawaii, whereas off the shoulder dresses seem to win in Montana. An empire silhouette is a bride-to-be’s favourite in Pennsylvania compared to a favoured a-line in Vermont. Bell-sleeved style dresses remain the most popular in Utah, and in West Virginia, a corset style dress tops the searches.

Other elements that contribute to a dress’s overall look, such as the fabric and design features, remained the most popular in other states. For example, tulle is very popular in Georgia, whereas Massachusetts prefer velvet. Sequins dominate searches from brides in Iowa, but sheer fabric proves to be the most popular in Texas. Lace is the top choice for Wyoming brides despite embroidered dresses going unnoticed and remaining a popular choice for brides in Virginia.

Brides from Indiana favour an overskirt dress compared to Maryland brides a pleated style. North Carolina brides are desperate for glitter dresses, whereas ruffles are favoured in Tennessee.

Short wedding dresses are also not out of the ordinary for brides in the US, as searches for mini dresses remained the most popular in Rhode Island, similar to South Dakota brides wanting a short cocktail dress for the big day!

Commenting on the study, a spokesperson from Planner at Heart said:

“The importance of finding the perfect wedding dress can take many hours of trial and error when searching on Google or social media platforms, but for many brides seeing different types of looks and styles on their favourite celebrities, models and women with similar body types is the ideal way for a bride-to-be to gain inspiration and help narrow down what the perfect dress might be for the big day.”

This data offers a fascinating insight into which styles and types of wedding dresses brides across America desire the most, as well as showing the significance of celebrity style, current fashion trends and social media and how these factors can influence such a big decision.”


What Each State Looks for in a Wedding Dress

StateType/Style of Dress
ArizonaSlip dress
CaliforniaOne shoulder
ColoradoHalter neck
KentuckySlip dress
LouisianaPuff sleeve
MichiganOne shoulder
MississippiWrap dress
MissouriWrap dress
MontanaOff the shoulder
NevadaOne shoulder
New HampshireOne shoulder
New JerseyOne shoulder
New MexicoChiffon
New YorkWrap dress
North CarolinaGlitter
North DakotaSatin
PennsylvaniaEmpire silhouette
Rhode IslandMini Dress
South CarolinaRhinestones
South DakotaCocktail Dress
TexasSheer fabric
UtahBell Sleeve
WashingtonPuff sleeve
West VirginiaCorset