Delilah Belle Hamlin is partnering with Rinna Beauty brand on a sizzling, sultry summer look for the newest ICON Lip Kit release, available June 20, and available for pre-sell now. This is the first collab between founder Lisa Rinna and daughter Hamlin and follows a growing collection of top-selling lip kits that have made Rinna Beauty a phenomenon in the beauty industry.
The “Delilah” kit is a gorgeous soft, muted pink trio featuring the “Stripped” lipstick, a medium coverage true nude (3.9g/.14oz); the “In the Nude” lip liner, a cocoa brown (0.2g/0.01 oz); and the “Pretty Please” lip gloss a milky pink with a luminous glow (4ml/.14 fl. oz). Together, they create a subtle, sensual lip perfect for a mimosa-drenched brunch or a sexy day in St. Tropez.
“Creating a lip kit for my mom’s brand was a great challenge and opportunity to express my creativity and inspiration,” said Hamlin. “I wanted something perfect for summer — light, breezy and easy going, with a day-at-the-beach attitude. One of the great things of working with my mom is the importance she places on being genuine to who you are, and the ‘Delilah’ kit reflects my personality and aesthetic.”
Echoes Rinna: “I am so proud of Delilah for diving in and being part of this creative process. She has a great style and a very modern sensibility, which is what this lip kit embodies. Rinna Beauty has truly become a family business.”
Amelia Hamlin, Lisa’s daughter and Delilah’s sister, launched her “Amelia” kit to great fanfare last fall, and Rinna Beauty’s “I Love Lois” lipstick is a nod to Rinna’s late mother Lois, encompassing all three generations of beauties.
Hamlin is a singer and model who has walked the runways for Dolce & Gabbana, Betsey Johnson, and Alice + Olivia, and she has appeared on the covers of Women’s Wear Daily and Vogue Japan. She is an incandescent social media personality and uses her platforms to advocate for mental health awareness.
Since its debut in 2020, Rinna Beauty has become a social media sensation and the talk of the beauty industry for the high-quality formulas and textures of its lip products. As Lisa Rinna is iconic for her lips, she has proved to be the authoritative voice in lip beauty, and the brand has launched a series of successful lip kits, lip plumpers, and lip enhancers. Rinna Beauty formulas are 100% vegan, gluten-free, cruelty-free, and absent of parabens, sulfates, and phthalates. This year the brand has also achieved designation as cruelty-free from industry watchdog, Cruelty-Free Kitty.
Discover the full line at www.rinnabeauty.com