Is the secret to silky smooth skin and makeup actually just ice cold water? Have we been spending loads of time and money on fancy products when we could have just reduced our skincare to a very minimalistic routine that starts with icing in cold water?
The answer is YES. This is by no means a new trend, this is a Korean beauty practice that has been used for ages. The popularity is just now starting to hit the states, and very quickly we’ve noticed the successfulness of this simple method. Dipping your face in ice cold water is an anti-inflammatory practice that helps reduce redness, puffiness, and blemishes such as acne or rashes.
Implementing this practice into your routine will provide an instant glow to your skin! This is because your face will receive a blood rush, and oxygen goes to your skin cells making your skin look radiantly glowy! You will also be actively keeping your skin looking youthful because ice cold water tightens the pores and helps shape the face. This is why ice cold water may be the best new (free) beauty primer! Oils and dirt will be striped from your face, pores will be reduced, redness will subside, and a glowy look will be presented for a perfect makeup canvas!

Dr. Konstantin Vasyukevich is a leading, double board-certified facial plastic surgeon who performs more than 1,000 facial cosmetic procedures annually, making him one of the most successful facial plastic surgeons in Manhattan. Dr. Konstantin has provided all the medical logistics of why Icing your face in water is the new big beauty trend in the United States!
*Just to demonstrate how popular Face Icing has become, when you look up the hashtag #icefacial, there are 234.1 million views on Tik Tok alone!
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