French design house Lolita Lempicka is bringing two of its scent-sational core fragrances to JCPenney, where they will make their debut as the retailer launches JCPenney Beauty across the country. Lolita Lempicka Mon Premier launched in Europe and South America in 2017 and quickly found success with the under-35 demographic, who were enchanted by its bewitching blend of cherry, licorice, violet, praline, vanilla, and tonka bean. The second fragrance, So Sweet, targets a similar demographic with its voluptuous blend of cherry, mandarin orange, raspberry leaf, iris, and rose. Both fragrances are held in a faceted apple-shaped bottle, alluding to the whimsical and magical design aesthetic that permeates every collection bearing the designer’s name.
The fragrances feature a composition that is vegan and without coloring agents, fixatives, filters, or endocrine disruptors. Lolita Lempicka products also proudly flaunt the One Voice label to indicate that no animal testing has taken place during production. All production decisions are based upon the principles of smart and sustainable consumption for the protection of consumers and the planet.
“I am very excited to bring these fragrances to the American market,” says brand creator Lolita Lempicka. “They are essential pieces of our brand story and reveal an unabashedly female scent perspective, exuding confidence, strength, and sensuality.”
Lolita Lempicka is a driven, creative woman. She has created a world that everyone dreams of with her artistic expressions. Beyond a brand, she has become an icon of French style, influencing the world with her authenticity. Lolita Lempicka levied herself as the creator of a magical and enchanting world which invites people to dream and get out of their daily life.
The distribution is in alignment with the new JCPenney Beauty concept, which aims to bring new and less broadly-distributed brands to greater visibility through its extensive coast-to-coast footprint as one of America’s most storied and beloved retailers. The Lolita Lempicka product range, available at 100 select JCPenney locations, will include both fragrances in 1.7oz sizes as well as the Mon Premier body lotion, supported by gift-with-purchase incentives as part of the stores’ pop-up program. The full line of Lolita Lempicka will be available at www.jcpenney.com which will also carry the brand’s gift sets for the holidays.
“With the newly-launched JCPenney Beauty concepts opening in stores nationwide, we’re delighted to exclusively launch Lolita Lempicka,” said Jo Osborne JCPenney Senior Executive, GMM Beauty. “We’re excited for shoppers to discover the scents of Lolita Lempicka in stores and online.”
Lolita Lempicka is distributed by Top Beauty, using New York-based Sheralven Enterprises as its sales broker.
