More is more this season with Rinna Beauty’s new “Larger than Life Lip Plumping Oils,” the best way to get a fuller lip look, Rinna-style. Featuring six shiny shades, the latest addition from beauty’s fastest growing brand debuts April 11th on www.rinnabeauty.com. Each of the styles come sheerly tinted and highly glossed, providing lips a cooling effect whole boosting lip volume, hydration, and smoothing action. The new products come on the heels of Rinna Beauty’s “Larger Than Life Lip Plumping Glosses,” which became the brand’s top sellers in 2022.
“You know, for me, a fuller lip, with a beautiful shine, completes the look,” says founder Lisa Rinna, known for testing, approving, and wearing every product herself. “Our ‘Larger than Life Lip Plumping Oils’ are made with all natural ingredients and come in six shades that complement any skin tone and style. Just like our lip plumping glosses, the oils contain a vegan peptide that works over time to naturally build up the collagen in your lips.”
The six sheer shades include “Illusion” (creamy nude), “Sunset” (coral), “Bright Bombshell” (bubble gum pink), “Filthy Rich!” (Chocolate mauve), “Royalty” (grape), and “Power” (cherry red).
Packed with natural ingredients, the vegan and cruelty-free formula feature four oils, including Jojoba, which penetrates skin for softer, soother, and more supple lips; Sunflower, a natural triglyceride oil that aids in absorption; Coconut, which is rich in Omega-6 fatty acids, locks in moisture and smooths lips, reducing lines; and Avocado providing exceptional moisture and improves collagen synthesis. The vegan peptides in the formula delivers moisture, hydration, smoothness, and firmness, while stimulating collagen and hyaluronic acid synthesis, producing lips that look smoother, plumper and 3-Dimensional with no stinging, scent, or added flavor. ($24 USD)
Rinna Beauty was founded in 2020, and quickly became a beauty editorial sensation with its Icon Lip Kits. It has since expanded its product range notably by delivering the ultra-successful Larger Than Life Lip Plumping Glosses, Iconic Eye Kits, and Dryp Tease dry oil body spray, all critically lauded. Rinna Beauty products are vegan and cruelty-free, having been certified by Cruelty-Free Kitty, an independent industry watchdog group seeking ethical production standards in the beauty arena. The brand growth has become the talk of the beauty industry, as the lip pioneer Rinna has impeccable standards for product formulations, which has driven repeat business through its proprietary site and now with Amazon.com.