The experts at Watch Pilot analysed Google search data for some of the world’s most well-known luxury products, to reveal the world’s most-wanted luxury jewellery, watch, car and handbag brands in 2023.  All of these brands and products will be covered in this and subsequent blog posts.

To begin, let’s explore the rankings and statistics behind the most popular jewelry brands and pieces.

  • The world’s most wanted jewellery piece is the iconic Van Cleef & Arpels Bracelet, with 4.9 million searches in 2023 alone.