Jennifer Lopez sets the wedding fashion bar sky-high in her latest music video for “Can’t Get Enough,”.

In a bold high fashion move, JL0 sported a gown from FROLOV‘s Fall/Winter 2023 runway collection. This showstopper features two daring heart-shaped cut-outs adorned with crystals(for which the brand is known), giving a romantic twist to the cult-favorite cut-out trend.

Photo Credit: JENNIFER LOPEZ / YOUTUBE

FROLOV stands as a testament to resilience, artistry, and social consciousness, originating from the heart of Kyiv. Ivan Frolov, a luminary in the fashion realm, has not only crafted exquisite pieces but has triumphed through challenging times in Ukraine.

Photo Credit: JENNIFER LOPEZ / YOUTUBE

Sometimes pronounced as “For Love,” the brand reflects its essence – love is the cornerstone of FROLOV’s creations. The anatomical heart, proudly featured in their logo, symbolizes the brand’s commitment to infusing love into every piece. Since its inception, FROLOV has been a pioneer in freedom and provocation, exploring and communicating messages surrounding transsexuals’ culture, BDSM ethics and aesthetics, fetishism, and supporting the LGBTQ+ movement.

Photo Credit: FROLOV

Ivan Frolov, the founder and creative director of FROLOV, shared his excitement, saying, “It was my ultimate dream to dress Jennifer Lopez in FROLOV. But we always wanted for it to be an iconic moment. And it happened just like that. I still can’t believe that she wore our dress to her ‘wedding,’ which will be forever a part of her music video and a short film accompanying the new album.”

FROLOV has earned prestigious accolades, becoming a go-to choice for international icons such as Beyoncé, Dua Lipa, Doja Cat, Rita Ora, Megan Thee Stallion, Lisa (BLACKPINK), Kylie Minogue, Sydney Sweeney, Sabrina Carpenter, Halle Bailey, Gwen Stefani, Coco Rocha, Nadia Lee Cohen, and Ashley Benson.

Renowned for corsetry, luxurious fabrics, and intricate embellishments, FROLOV sets itself apart by customizing clothes for the unique measurements of each client. Elastic mesh ensures a perfect fit, and special crystals add a touch of glamor without clinging to the fabric. FROLOV caters to individuals who love expressing their uniqueness, embracing experimentation, empowering their sexuality, and viewing their looks as powerful statements. Beyond fashion, FROLOV upholds social responsibility and serenity, evident in their commitment to diverse representation and advocacy for meaningful causes. As a brand that perseveres through adversity, FROLOV invites you to explore a world where flawless craftsmanship meets a profound love for self-expression.

Photo Credit: FROLOV