Bella Bridesmaids, a premier destination for bridesmaid dresses, and Something Borrowed Blooms, a leading online silk floral service, are thrilled to announce an exciting new partnership aimed at enhancing the wedding shopping experience for brides across the nation.

Co-Founders Laken (CMO) & Lauren (CEO)

This groundbreaking collaboration brings together two industry leaders, each offering distinct yet complementary products and services. Bella Bridesmaids, renowned for its extensive collection of bridesmaid dresses from the world’s top designers, has joined forces with Something Borrowed Blooms, a pioneer in the wedding flower industry with its innovative rental model for premium silk florals.

At any Bella Bridesmaids store, brides will now have the opportunity to seamlessly integrate their dress and floral visions. The collaboration introduces an unprecedented shopping experience where customers can explore multiple bridesmaid bouquet samples of different styles, shapes, and colors—all in one location. This one-stop-shop approach ensures a hassle-free and unique experience for brides seeking the perfect ensemble for their special day.

“I am pleased to introduce our flowers in all 45+ Bella Bridesmaid stores across the nation. Working with over 35,000 couples to date, we understand the pain points in the wedding planning process, which drives our motivation for innovation,” says Lauren Bercier, co-founder and CEO of Something Borrowed Blooms. “The selection of bridesmaid dresses and wedding flowers go hand-in-hand. It’s hard to choose one without thinking of the other. For the first time, the bride will have both at her fingertips, providing an unrivaled shopping experience.”

“It’s an incredible feeling to see a customer feel confident that their wedding party vision is coming together,” says Erin Wolf, co-franchisor of Bella Bridesmaids. “Seeing dress fabrics, colors, and styles in real life on your bridesmaids is a fun experience, but adding a gorgeous floral arrangement so you can feel certain about that final color decision between Champagne, Oat & Cameo – that is peace of mind and certainly worth shopping in real life for.”

Bella Bridesmaids, with its vast collection of bridesmaid dresses catering to every bride’s unique vision, complements this partnership seamlessly. The brand’s dedication to providing a personalized shopping experience in 45+ stores nationwide and shipping dresses anywhere in the Continental United States aligns perfectly with the mission of Something Borrowed Blooms.

Both companies are excited to bring this transformative collaboration to brides, offering a more convenient and comprehensive solution for their wedding needs. For more information, please visit somethingborrowedblooms.com and bellabridesmaids.com.

 

About Something Borrowed Blooms

Something Borrowed Blooms is an e-commerce silk floral company that is modernizing the wedding flower industry by offering a rental model that has changed the way couples plan and pay for wedding flowers. Founded by Lauren Bercier and Laken Swan, the female-led company has served over 35,000 weddings across the United States and Canada. Recently featured on CBS Mornings with Gayle King and recognized by prestigious publications such as Forbes, The New York Times, and The New York Post, Something Borrowed Blooms stands as a testament to its commitment to quality and innovation.

To learn more about Something Borrowed Blooms, visit somethingborrowedblooms.com and connect on social media through Instagram, YouTube, Pinterest, Facebook, TikTok, and LinkedIn.

About Bella Bridesmaids

Bella Bridesmaids is a premier destination for bridesmaid dresses, offering one of the largest collections from the world’s leading designers. With 45+ locations, personalized attention from your Bella Stylist and hundreds of dresses to choose from, Bella Bridesmaids caters to every bride’s unique vision.  When you shop at Bella Bridesmaids, you are supporting small businesses—each showroom is locally owned, predominantly by female entrepreneurs. The brand ships dresses anywhere in the Continental United States, ensuring a seamless and enjoyable shopping experience both in-store and online.