Vera Wang Bride, the high fashion, luxury brand that forms part of Pronovias Group, launches its new collection for 2023. The new bridal line features 45 new gowns for the fashionably cool bride who seeks a sexy, effortless, and a unique bridal look.

“The Vera Wang Bride 2024 collection celebrates a new sense of charm and pronounced femininity.  Decorative flourishes abound punctuated by elaborate floral accessories for drama and impact.  As is true with more classical gowns, these are by no means traditional, but provide a distinct counterpoint to previous collections by offering a fresh and youthful approach to romanticism!”

Vera Wang blends romanticism with her signature New York aesthetic. Vera’s aesthetic shines through in the unique details that challenge preconceived ideas of how a bride should look. Striking asymmetry reigns over necklines, backs, and embellishments; slanted tiers and ruffles spill over at atypical angles for romantic but fashion-forward looks alongside simple but unexpected placement of straps, panels, and texture.


Style directions in the new Vera Wang Bride 2024 collection include:

  • Accessorize to Personalize. Detachable gloves, bows, and sleeves add elegance and formality. Oversize veils elevate a demure accessory into a bold fashion statement. A ballgown with detachable skirt transforms into a short and festive post-ceremony look.
  • Fabric Combos create bold silhouettes and heightened tactility. Voluminous layers of sheer fabric create a striking contrast to a glossy satin bodice. Off-white and nude georgette layers are overlaid to create the perfect shade.
  • Inner corsets are designed to flatter and accentuate, ensuring the perfect fit and form. The positioning of a nylon ruffle under the waistline creates architectural volume without adding weight.

All-time Best Sellers

Vera refreshed her iconic styles with updated constructions, fabrics, and accessories, while keeping the incredible fit and recognizable silhouette of her most popular archival designs.

The bestseller of this collection:

  • XIA – An edgy, fashion-forward ballgown with an embroidered corset bodice and bold layered tulle skirt with front split. Available in off white and beige, with or without lining.
  • TIANA – An original organza piece with a clean sleeveless bodice and unique asymmetrical tiered ballgown skirt. Ruffles spill into a long train.
  • RONNIE – Unique fit & flare gown and Vera Wang star dress in tulle with embroidered overlay. Features a chic strapless bodice with iconic sweetheart neckline and row button back. Tumbles from the thigh into a flowing skirt and chic chapel train.
  • WALLIS – Fit & flare gown in tulle with embroidered overlay with a subtle textural floral design. Contoured back with sensual button seam.


A native New Yorker who spent her career at the forefront of fashion, Vera Wang began a sweeping makeover of the bridal industry in 1990 with the opening of her flagship salon at the Carlyle Hotel in New York City. Today, the Vera Wang brand reflects her vision to create a lifestyle that goes beyond core bridal and ready-to-wear, and into publishing, fragrance, accessories, and home.